Sponsorship. Driving better leadership.

Missed promotions cost leadership talent.
Missed voices stall innovation.
Missed metrics risk compliance and reputation.

Your business can’t afford friction in the talent pipeline. Board expectations, investor scrutiny and ESG regulation demand visible progress in who leads — and how they lead. Diverse, talented people deserve sponsors who see beyond traditional profiles and open real doors to leadership opportunity.

The answer isn’t more classic training.

It’s a system that leverages the untapped power of sponsorship, one that puts sponsorship where it should be: at the core of leadership.

Sponsorship. Driving better leadership.

Through expertly-designed initiatives and awareness-raising, sponsorship behaviours and mindsets become hard-wired into leadership development, succession planning and career decisions.

Sponsors advocate, not just coach or mentor.

Hidden talent gains recognition and pace to advance.

Your business accelerates leadership impact that can be measured.

A sponsorship-first approach delivers outcomes that matter…

Outperforming leadership — faster advancement enabling better decisions and diversity of thought in executive tiers
Stronger succession pipelines — a new, mixed generation of leaders in P&L and governance roles
Solid reputation and compliance — alignment with ESG, pay transparency and CSRD expectations
Concrete DEI progress — with hard and soft outcomes that stakeholders recognise
All talent culture — leaders equipped to act inclusively and retain many forms of talent

…when grounded in cutting-edge research and lived leadership experience

Distinction-awarded INSEAD research — on the human dynamics of sponsorship in fast-paced, complex organisations
Global executive insights — based on interviews and dialogue with those who hold power and influence
Certified organisational psychology — to work with the hidden drivers of human behaviour and bring about deep change
Intersectional approach — engaging all genders and addressing multiple, often invisible barriers faced by different groups
Tracked for outcomes — promotion, retention, employee experience and more, to report progress with confidence

21.5 % -point drop in women's representation, from entry-level to C-suite [1]

For every woman moving into Director level, two are leaving [2]

67% and 74% drop in representation of women of colour and LGBTQIA+ women in the C-suite [3]

39% greater likelihood of financial outperformance for companies with gender-diverse executive teams [4]

3.1 – 5.8 -point increase in environmental and social impact scores for every 10% increase in gender diversity in executive teams [5]

19 % -point increase in revenue innovation for companies with above-average diversity in executive teams [6]

Helen Tubb

Leadership & Inclusion Advisor

Experiencing the presence - and absence - of sponsors left such an indelible mark on Helen’s career, it became her mission.

She’s now an international specialist in one of the biggest, unspoken barriers for emerging talent and today’s leaders: The Sponsorship Gap.

Helen brings a rare combination of science-backed theory and practice to her work.

30+ years in international corporates, including over a decade in executive P&L and strategic DEI roles
World-class organisational psychology, reinforced by real business analysis and application
The Sponsorship Rings — her proprietary framework to create any sponsorship intervention, from high-impact talk to integrated programme

About Helen

“Highly recommend to management teams considering what it means to do sponsorship well in your organisations, especially in the context of sponsoring women talent. Helen’s INSEAD research provides you with a model and walks you through the right conversations, helping you and your teams to hone your strategies for success.” — Chief Technology Officer

Three ways to close The Sponsorship Gap

1. Diagnosis & consulting

Harness the full power of sponsorship to retain and advance diverse talent. Helen deciphers needs and co-creates tailored sponsorship interventions that work within any organisational context - closely aligned with business, HR and ESG goals.

2. Workshops & coaching

Shape sponsorship behaviours and mindsets for aspiring professionals, as well as established leaders and mangers. Helen embeds concrete action and support through tailored follow-up and coaching.

3. Keynotes & panels

Inspire leaders to think critically about sponsorship, inclusive leadership and social sustainability. Helen blends scientific data, real cases and powerful storytelling to spark new business thinking and conversation.

Learn more