Unlock your business through
diverse leadership
from within

Not enough women reaching and staying in executive roles.
Not enough leaders representing diverse faces and backgrounds.
Not enough people of all genders working together for a better way forward.

This is the status quo for many businesses despite decades of evidence showing that greater diversity in leadership drives business success. 

Businesses cannot afford for this to be enough. Environmental, social, governance (ESG) regulation is making its mark on companies that fall short. Employees and customers - especially younger generations - expect more and won’t stick around for change.

But change remains slow and challenging, even for companies committed to do better. 

21.5 % point drop in women of representation, from entry-level to C-suite [1]

21.5 % point drop in women of representation, from entry-level to C-suite [1]

For every woman moving into Director level, two are leaving [2]

For every woman moving into Director level, two are leaving [2]

67% and 74% drop in representation of women of colour and LGBTQIA+ women in the C-suite [3]

67% and 74% drop in representation of women of colour and LGBTQIA+ women in the C-suite [3]

39% greater likelihood of financial outperformance for companies with gender-diverse executive teams [4]

39% greater likelihood of financial outperformance for companies with gender-diverse executive teams [4]

3.1 – 5.8 point increase in environmental and social impact scores for every 10% increase in gender diversity in executive teams [5]

3.1 – 5.8 point increase in environmental and social impact scores for every 10% increase in gender diversity in executive teams [5]

19 % point increase in revenue innovation for companies with above-average diversity in executive teams [6]

19 % point increase in revenue innovation for companies with above-average diversity in executive teams [6]

Unlocking change requires engaging all leaders - men, women, trans and non-binary people, across many intersections. It necessitates understanding and working with the inner drivers of human behaviour in complex environments. It calls for diverse leadership from within.

Helen Tubb

Leadership & Diversity Advisor

Helen brings a unique combination of international executive experience and world-class psychology education to advance women and other historically marginalised groups into senior positions. Her approach is rooted in her distinction-awarded research for INSEAD and proprietary Sponsorship Power Up Rings (SPUR) model, which provides a structured yet adaptive framework to create sponsorship approaches that are seamlessly integrated with DEI, leadership development and succession planning initiatives.

“Highly recommend to management teams considering what it means to do sponsorship well in your organisations, especially in the context of sponsoring women talent. Helen’s brand new INSEAD research provides you with a model and walks you through the right conversations, helping you and your teams to hone your strategies for success.”

Three ways to work with Helen

1. Sponsorship consulting

Harness the power of sponsorship to retain and advance diverse talent. Helen diagnoses, designs and enhances sponsorship approaches that foster inclusive behaviors and transform leadership culture.

2. Executive coaching

Bring out the best in executive leaders, within or outside a sponsorship programme. Helen offers individual or group coaching, with a special focus on women stepping into executive roles and senior executives looking to generate greater impact.

3. Public speaking

Inspire leaders to think critically about sponsorship, inclusive leadership and gender equity. Helen blends scientific data and powerful storytelling, including candid reflections on her own journey, to spark new business thinking and conversation.

Book your discovery call

Click below to book a 30-minute discovery call – ask your questions and learn more about Helen’s work.