Sponsorship. Driving better leadership.
Missed promotions cost leadership talent.
Missed voices stall innovation.
Missed metrics risk reputation and compliance.
Your business can’t afford friction in the talent pipeline. Board expectations, investor scrutiny and ESG regulation demand visible progress in who leads and how they lead.
One major barrier prevents breakthrough — the Sponsorship Gap.
Too few leaders see beyond traditional profiles and advocate for different forms and faces of talent. They overlook opportunities to sponsor women by more than 50%, even more for ethnic minorities and other groups.
Classic training and sponsorship-versus-mentoring narratives won’t close this gap.
A bold system is required, one that embeds sponsorship behaviours and mindsets where they should be: at the heart of leadership.
Sponsorship. Driving better leadership.
Sponsorship powers people and performance
When leaders sponsor different talent, outcomes expand.
Greater leadership impact — faster advancement enabling sharper decisions and diversity of thought in executive tiers
New business growth — harnessing untapped innovation and market opportunities
Stronger succession pipelines — a new generation of leaders taking up P&L and strategic roles
Assured trust and governance — staying ahead of ESG, CSRD and stakeholder expectations
More inclusive culture — the full spectrum of talent ready to stay, grow and excel
“Sponsorship is critical. Corporates will lose their talent. There is also ESG — they are being monitored on this.” — Global HR Director
“Sponsorship is more effective than any D&I tactic…it challenges existing biases and offers practical experience in leadership roles.” — Vice President Corporate Affairs
Sponsorship in action
Learning workshops & immersion
Equip your people with the competence and confidence to sponsor — and be sponsored — successfully. Helen offers formats from introductory sessions to immersive, modular experiences, all designed to engage participants and embed new leadership habits.
Keynotes & talks
Inspire your audience to see sponsorship as a decisive lever for future leadership, careers and business performance. Helen blends robust data, real cases and powerful storytelling to challenge assumptions and spark fresh thinking that ignite action.
Initiative design & consulting
Harness the full power of sponsorship. Helen co-creates an intervention to align with your strategy and culture — whether a pilot, integration or stand-alone programme. She guides through critical design choices, building in ways to track outcomes and scale impact.
Helen Tubb
Leadership Development Advisor & Speaker
Experiencing the presence — and absence — of sponsors left such an indelible mark on Helen’s executive career, it became her mission. She’s now a global specialist in harnessing sponsorship behaviours and mindsets for leadership growth, acceleration and impact.
Helen brings top credentials from business and academia, infused with her authentic story.
30+ years in international corporates — including over a decade in senior executive P&L and strategic roles across Europe, Asia and the US
INSEAD qualification and research — certified in organisational psychology and author of distinction-awarded study on the human dynamics of sponsorship
The Sponsorship Rings — her proprietary framework designed to frame executive conversations and offer a systemic approach to any intervention
Lived experience of difference — as the only woman and introvert in high-powered rooms, through to facing her own biases and blindspots as a senior leader
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Book your discovery call
Learn more about Helen’s work — book a 30-minute call.